Winterberry Family Medicine

Winterberry is a dynamic, family-oriented medical clinic offering a wide variety of services through trusted in-person and virtual consultations. The Winterberry team approached Forge to revitalize and reposition their brand and website. The existing brand did not accurately represent the personalized care provided by the vibrant family practice team.

Forge met with Winterberry stakeholders to determine the existing brand’s pain points and developed a strategy to make the most of the reimagined brand. Playful illustration expresses the brand’s personality and allows the clinic to stand out from their competitors.

Communicating with existing patients through social media allows the Winterberry team to share frequent updates on current and immediate information regarding statistics, scheduling, healthcare tips, and more. A comprehensive social media production guide was created for the internal marketing team to easily create content in a consistent tone and voice.

Ensuring the brand could be applied to various touchpoints and deliverables was crucial, as well as creating a welcoming environment that evokes the feeling of dependability and trust in all patients.

Content strategy sessions were held with the goal of optimizing information and ensuring users are presented with the most appropriate content with minimal effort. Before establishing a visual language, website architecture was established in order to improve communications and create a frictionless browsing experience.

An overhauled website was created that is fully responsive, and ensures accessibility compliance for all user types. The brand’s vibrance is showcased throughout the website experience, representing the best of modern and progressive patient care.