Southlake Regional Health Centre
- Logo
- Strategic Plan
- Brand Guide
- Photography Art Direction
- Community Report
Shaping the future of healthcare at Southlake
Southlake Regional Health Centre, located in Newmarket, Ontario, is a full-service hospital, providing advanced levels of care to more than one million people living in surrounding communities. Looking to launch a leading-edge strategic plan capturing the hospital’s dedication to shaping the future of healthcare, the Southlake team turned to Forge for visual design and campaign creation to support and evolve internal and external marketing materials for the next five years.
Building healthy communities
To position Southlake as a top healthcare provider, leading-edge in both research and technology, Forge created a distinct visual treatment and messaging direction. The intention was to evoke an authentic sense of emotion while highlighting the people and culture of the hospital and reinforcing the key message of “We’re by your side”.
Reinforcing the human element of care
Forge continued to evolve the Southlake brand by developing a complete set of brand guidelines that established identity usage, colour specifications, typography direction, photography style, and recommendations around creating communication collateral.
Comprehensive brand guide for consistent brand rollout
Reinforcing the human element of care
Southlake’s newly launched brand experience captured the simplicity of emotional interactions and strengthened the hospital’s dedication to patient and provider care. The creative direction of the campaign reinforced the hospital’s commitment to providing outstanding care to surrounding communities.
Custom photography on site, featuring hospital staff
- 560K+ sq. ft. of hospital space
- $500M annual operating budget
- 400 patient beds
- 6K people employed at hospital
