Four Season Athens

Four Seasons Astir Palace is located on the Athens Riviera where guests can enjoy a high-end beach resort escape in close proximity to the historic heart of Athens. Beginning with a careful analysis and definition of the target audience, Four Seasons looked to Forge to develop a signage and wayfinding program that would act as a seamless extension of Four Seasons’ white glove service.

Through exploration of anthropology, history, and mythology, the concept of the loom and its harp-like vertical striations was established due to its significance to the production of textiles and Greek culture. Its unique shape inspired the structural elements of the signage design and became foundational in our approach for the signage master plan.

Refined materials and forms create a curated and calm place of solace in both the interior and exterior space. Amenities are identified with distinctive and sophisticated signage, reinforcing the loom concept and providing a tailored experience for each area of the resort.

Master planning begins by organizing information to understand and define both planned and spontaneous movements. This process ensures that wayfinding and circulation are logically connected, linking major destinations across the campus.