DesignThinkers 2024

designthinkers.com

Services

Deliverables

Website

Bringing together a community of creatives

DesignThinkers is Canada’s largest design conference, organized by the Association of Registered Graphic Designers (RGD). Offering in-person and virtual experiences, DesignThinkers hosts annual conferences in Toronto and Vancouver, bringing together creatives and designers nationwide.

Features

WordPress CMS
Custom theme
Events calendar integration
Pheedloop registration
Custom animations
Google analytics

Website based on Whitman Emorson’s branding

Adapting a dynamic aesthetic to the digital space

Each year features a theme focusing on industry trends and opportunities, with this year’s titled ‘Into The Rabbit Hole’. Envisioned by Whitman Emorson, our design partner—the concept is supported by various collage and optical illusion graphic elements, reinforcing the idea of a dreamlike, unpredictable, and unexpected world of discovery.

Graphic elements supporting the ‘Into The Rabbit Hole’ theme

Creating a frictionless user experience

Through user testing and strategic discussion, the overall user experience was enhanced by identifying moments of friction, improving user flow, and increasing registration conversions. By improving the existing UI, optimizing page layout, and creating a stronger focus on speaker content, users can more easily navigate key areas of the website including event schedule, featured speakers, registration, and travel accommodations.