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Service: Environmental Graphic Design

Cortellucci Vaughan Hospital

Vaughan, ON
Services Deliverables
  • Signage
  • Wayfinding
  • Masterplan
  • Donor Recognition
  • Kiosk
  • Art Installation
  • Placemaking

Celebrating generosity in a tech-forward healthcare facility

Cortellucci Vaughan Hospital (CVH) is Canada’s first smart hospital, featuring innovative technology and medical devices that provide state-of-the-art healthcare to the surrounding communities of Vaughan, Ontario. The Mackenzie Health redevelopment team worked closely with Forge to bring the vision of a fully integrated donor recognition program for the hospital and exterior campus to celebrate those who made the impressive facility possible.

Building recognition
Welcoming arrival
Recognizing a family’s welcome

A multifaceted expression of gratitude

The goal of the donor recognition program was to ensure that every aspect worked seamlessly with the architecture and wayfinding program while providing donors with a sense of appreciation for their incredible generosity. The donor recognition walls collectively celebrate the impact of donors’ crucial contributions and inspire future givings, inform patients, visitors, and staff alike.

A garden of gratitude
Glowing recognition

An inspired donor-focused experience

CVH’s commitment to providing innovative healthcare became a central theme that inspired the development of this large-scale donor program. From the integrated programmable LED plinths on the exterior to three unique digital donor walls on the interior and donor signage throughout the campus, this suite of applications creates a beautifully varied, yet cohesive expression of appreciation.

Detailed view of donor recognition wall
Interactive donor recognition wall

Celebrating the wonder and joy of new beginnings

At the entrance to the maternity ward, families can commemorate and celebrate the arrival of their newborns. This large-scale display presents an interactive sky-themed mobile with baby name plaques hanging from its alphabetically categorized plates. Families can make a small contribution to showcase a personalized baby announcement, including the name, date, weight and photo of the child, triggered by tapping on the name plaques or using the user interface’s search function.

Character sketch and rendering design development
Large-scale display with baby announcements
  • 350 beds
  • 500 bed capacity
  • 1.2M sq. ft. hospital campus
  • 11 storeys

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Constitution Square

Services Deliverables
  • Logo
  • Brand Guide
  • Illustration
  • Hoarding
  • Brochure
  • Motion Graphics
  • Social Media
  • Kiosk
  • Signage
  • Wayfinding
  • Art Installation
  • Marketing Materials
  • Placemaking
  • Masterplan
  • Video Production
  • Stationery
  • Website

Reimagining a workplace experience for a new era

Constitution Square is an upscale office complex in the west end of downtown Ottawa, Ontario. It is an amenity-rich space that promotes connectivity and fosters community while conveying a sense of pride in supporting the ever-changing workplace experience. The Canderel team looked to Forge to bring this vision of a holistic workplace to life through brand, physical and digital signage, interactive displays, and digital public art.

A playful logo for a serious office building
A preliminary sketch for the CSQ logo
Logo inspired by the three towers of the building and a simple colour palette to support the brand
Ownable typography to define all communications

Communicating an evolution to a modern audience

The newly established brand adds a sense of liveliness and forward-thinking reflected in the building’s vision—adopting a more casual tone of voice and a visual identity that is modern, friendly and relatable.

Custom illustrations to communicate all things about the brand
Bold hoarding to build suspense during construction
Digital brochure for sales team
Social media and poster campaign to promote the changes

Establishing a strong sense of community and space

Our team developed design solutions that ensured an intuitive understanding of the connectivity of the three towers throughout the newly renovated concourse. The foremost opportunity was to create a strong sense of place and clear awareness of which of the three towers you were in, regardless of which entrance was used.

Interactive building directory integrated into signage program
Bold signage to identify each of the three towers
Consistent signage application throughout the entire building complex

Art as a reflection of brand values

At the heart of each building’s lobby is a 4-sided LED column featuring a series of custom-crafted artwork that ties directly into the brand’s themes of Gather, Grow, Connect, Evolve. The three pillars create a symmetry between the buildings as you walk the concourse, and their impressive presence infuses the space with a sense of palpable energy and vivid life. They further underpin Canderel’s desire to make these public common areas a pleasant place to work and dwell.

Enhancing the lobby experience through a digital art installation on three centre columns
Digital art installation in action
  • 1986 year of completion of first tower
  • 1M+ sq. ft. office complex
  • 21 floors of highest tower
  • 3 towers that make up CSQ

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Winterberry Family Medicine

winterberrymedical.ca
Services Deliverables
  • Logo
  • Brand Guide
  • Illustration
  • Social Media
  • Signage
  • Stationery
  • Website
  • Marketing Materials
  • Motion Graphics
  • Placemaking

A fresh take on personal, caring family medicine

Winterberry is a dynamic, family-oriented medical clinic offering a wide variety of services through trusted in-person and virtual consultations. The Winterberry team approached Forge to revitalize and reposition their brand and website. The existing brand did not accurately represent the personalized care provided by the vibrant family practice team.

Logo design inspired by “berries”
An image showing the safe space around the Winterberry logo
Colour palette for Winterberry brand: Teal, light teal, orange, yellow, cherry, lime, blue.
Our brand standards defined everything including use of clear space and a bright colour palette supports the family style medical practice
A letterform of the letter A for the font IBM Plex Sans Condensed.
A letterform of the letter A for the font IBM Plex Sans.
A letterform of the letter A for the font Libre Baskerville in italics.
Clean and modern typography to convey the messages to all audiences

Redefining the healthcare experience

Forge met with Winterberry stakeholders to determine the existing brand’s pain points and developed a strategy to make the most of the reimagined brand. Playful illustration expresses the brand’s personality and allows the clinic to stand out from their competitors.

Custom illustration were created to liven up the brand
A matching icon set supports all brand visuals

Timely information for a thriving social network

Communicating with existing patients through social media allows the Winterberry team to share frequent updates on current and immediate information regarding statistics, scheduling, healthcare tips, and more. A comprehensive social media production guide was created for the internal marketing team to easily create content in a consistent tone and voice.

Social media production guide for use by in-house team
Social media graphics samples

A sense of trust and approachability

Ensuring the brand could be applied to various touchpoints and deliverables was crucial, as well as creating a welcoming environment that evokes the feeling of dependability and trust in all patients.

Window clings announced the new brand to the neighbourhood
ID Badges for their team and stationery including colourful business cards

Shaping the online experience

Content strategy sessions were held with the goal of optimizing information and ensuring users are presented with the most appropriate content with minimal effort. Before establishing a visual language, website architecture was established in order to improve communications and create a frictionless browsing experience.

Sitemap for the new website
Hand sketched wireframes

Modern, progressive patient care

An overhauled website was created that is fully responsive, and ensures accessibility compliance for all user types. The brand’s vibrance is showcased throughout the website experience, representing the best of modern and progressive patient care.

Features

WordPress CMS
User account portal
Online appointment booking
Monthly newsletter
Google analytics
Custom icons

Device agnostic website design and development
  • 400% anticipated growth in patients over next 5 years
  • 10K+ current number of patients
Working with the Forge team quickly became one of the best parts of my week. The entire team made the process incredibly easy, stress-free and to be honest, fun. Their creativity and innovative ideas brought our vision to life in ways I couldn’t have imagined.
Sharon Ricci, Communications Director

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