Delivering innovative supply chain solutions and consulting services, Metro Supply Chain has worked with many of the world’s most recognizable brands and organizations. Looking to create a web experience that better aligns with the high-performing solution offerings of both companies, the team worked with Forge to create more robust and engaging websites.

To best understand the family of companies housed under the Metro Supply Chain name, Forge led an extensive discovery research process to define what each entity stands for and aspires to be and how it can best support the customer through revitalized websites. This research resulted in a clear path forward showcasing the company’s deep supply chain expertise, pride in meaningful business relationships and a trusted, people-centric culture.

The website uses a modular build method with reusable content blocks that can be placed in various layouts when creating new pages. Dynamic videos and subtle page load animations are used throughout the website, creating an inviting space for visitors to learn more about Metro Supply Chain’s story and services. Clean, easy-to-read typefaces ensure content is accessible with proper colour contrast ratios.