First Gulf

Toronto, ON

Services

Digital Experiences

Deliverables

Art Installation
Illustration
Motion Graphics

Transforming a modern lobby experience

The Globe and Mail Centre is located in Toronto’s St. Lawrence neighbourhood, on one of the original ten city blocks of the Town of York. First Gulf commissioned Forge to create an art installation for their lobby that captures their brand’s essence of growth and enhances the tenant and visitor experience. Over the years, our relationship with First Gulf has evolved from our initial installation to being a dedicated content service. Using the digital screens to tell a story creates an immersive environment that feels more personal, integrated and engaging for everyone passing through.

70 linear feet of interactive digital art installation

Opening windows into new worlds

Video content is created and updated throughout the year, with animated illustrations celebrating a number of dynamic themes and continually breathing new life into the space. With each theme, a single, cohesive illustration bridges the physical gaps between 12 vertical LED displays, creating the illusion of window frames and serving as an effective example of humanizing technology and space.

Custom illustrations celebrating various seasons and holidays

Interactive spirit animals that follow visitors via motion sensors

Toronto skyline that changes every hour to emulate the time of day

Capturing the natural beauty of the season

New content filled with expressive, illustrated scenery is created for each holiday season such as Easter, Halloween and Remembrance Day. Rich with depth and texture, environments come alive through gentle, organic motion, while carefully placed details throughout each scene encourage viewers to discover something new at every turn.

Dynamic video content updated with each holiday season

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Branding + Design
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Media Production

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Constitution Square

Services

Deliverables

Logo
Brand Guide
Illustration
Hoarding
Brochure
Motion Graphics
Social Media
Kiosk
Signage
Wayfinding
Art Installation
Marketing Materials
Placemaking
Masterplan
Video Production
Stationery
Website

Reimagining a workplace experience for a new era

Constitution Square is an upscale office complex in the west end of downtown Ottawa, Ontario. It is an amenity-rich space that promotes connectivity and fosters community while conveying a sense of pride in supporting the ever-changing workplace experience. The Canderel team looked to Forge to bring this vision of a holistic workplace to life through brand, physical and digital signage, interactive displays, and digital public art.

A playful logo for a serious office building

Logo inspired by the three towers of the building and a simple colour palette to support the brand

Ownable typography to define all communications

Comprehensive brand guide for consistent brand application

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Communicating an evolution to a modern audience

The newly established brand adds a sense of liveliness and forward-thinking reflected in the building’s vision—adopting a more casual tone of voice and a visual identity that is modern, friendly and relatable.

Custom illustrations to communicate all things about the brand

Bold hoarding to build suspense during construction

Digital brochure for sales team

Social media and poster campaign to promote the changes

Establishing a strong sense of community and space

Our team developed design solutions that ensured an intuitive understanding of the connectivity of the three towers throughout the newly renovated concourse. The foremost opportunity was to create a strong sense of place and clear awareness of which of the three towers you were in, regardless of which entrance was used.

Interactive building directory integrated into signage program

Bold signage to identify each of the three towers

Consistent signage application throughout the entire building complex

Art as a reflection of brand values

At the heart of each building’s lobby is a 4-sided LED column featuring a series of custom-crafted artwork that ties directly into the brand’s themes of Gather, Grow, Connect, Evolve. The three pillars create a symmetry between the buildings as you walk the concourse, and their impressive presence infuses the space with a sense of palpable energy and vivid life. They further underpin Canderel’s desire to make these public common areas a pleasant place to work and dwell.